FRYEBURG, Maine — In an environmentally conscious state with a lackluster economy, Poland Spring has been a decades-long delight: a nonpolluting industry that relies on a renewable resource to provide hundreds of good-paying jobs in small towns. The bottle of spring water with the dark green label has become as much a part of Maine‘s image as a pair of L.L. Bean boots. The company‘s longtime slogan says it all: “Poland Spring. What it means to be from Maine.“
But the love affair between the third-largest bottled water brand and its home state began falling apart in 2005, starting with the first of four trials – Nestlé against the citizens of Freyburg. Now, in 2016 there was a new court case. A Fryeburg resident and a national nonprofit organization had appealed an October 2014 decision granting Poland Spring‘s parent company a long-term contract to withdraw water from a well in Fryeburg. The decision: Nestle wins the trial.
maine
fryeburg
Pump Station
Nestlé Waters
Poland Spring Waters
217,000,000 gl/year
ABOUT
deadwater is a bachelor project by Caroline Breidenbach.
It’s an interactive multimedia storytelling about a critical examination of „bottled water“.
Drinking water from plastic bottles is an everyday and self-evident thing for most people. It is consumed without being questioned.
The consumption of bottled water increased explosively in the past 30 years and it is still growing. What seems harmless is actually a business which often comes along with lobbying and corruption as well as neglecting rights for humans and the environment. It’s time to question this trend – a trend arised out of abuse and convenience.
This is a demo version. The conception is that there are lot’s of stories spread over the map.
This version is only published time limited as part of the bachelor thesis at Hochschule Hannover and not for commercial purposes.
CREDITS
Research, concept, design and production by Caroline Breidenbach
Contact info@caroline-breidenbach.de
© Caroline Breidenbach. All rights reserved. January 2017
DATA SOURCES
Intro http://environment.about.com
Map info about bottled water locales: www.bottledwater.org; drought map: www.huffingtonpost.com; infographic: www.fiberwater.com; Beverage Marketing Corporation
Story San Bernardino text: The Desert Sun, The Sun; video:story of stuff project; photo: Jay Calderon; infographic: Nestle Waters North America, www.bottled-water.blogspot.de
Story Chaffee County text: Colorado Independent, Denver Post, LA Times
video & infographic: documentation „Wem gehört das Wasser“
Story Fryeburg text: Portland Press Herald, US Uncut, The Honoluluadvertiser, Stop Nestlé Waters, BDN Maine; video: documentation „bottled life“; photo: John Patriquin, Press Herald; infographic: Beverage Marketing Corporation
ABOUT
deadwater is a bachelor project by Caroline Breidenbach.
It’s an interactive multimedia storytelling about a critical examination of „bottled water“.
Drinking water from plastic bottles is an everyday and self-evident thing for most people. It is consumed without being questioned.
The consumption of bottled water increased explosively in the past 30 years and it is still growing. What seems harmless is actually a business which often comes along with lobbying and corruption as well as neglecting rights for humans and the environment. It’s time to question this trend – a trend arised out of abuse and convenience.
This is a demo version. The conception is that there are lot’s of stories spread over the map.
This version is only published time limited as part of the bachelor thesis at Hochschule Hannover and not for commercial purposes.
CREDITS
Research, concept, design and production by Caroline Breidenbach
Contact info@caroline-breidenbach.de
© Caroline Breidenbach. All rights reserved. January 2017
DATA SOURCES
Intro http://environment.about.com
Map info about bottled water locales: www.bottledwater.org; drought map: www.huffingtonpost.com; infographic: www.fiberwater.com; Beverage Marketing Corporation
Story San Bernardino text: The Desert Sun, The Sun; video:story of stuff project; photo: Jay Calderon; infographic: Nestle Waters North America, www.bottled-water.blogspot.de
Story Chaffee County text: Colorado Independent, Denver Post, LA Times
video & infographic: documentation „Wem gehört das Wasser“
Story Fryeburg text: Portland Press Herald, US Uncut, The Honoluluadvertiser, Stop Nestlé Waters, BDN Maine; video: documentation „bottled life“; photo: John Patriquin, Press Herald; infographic: Beverage Marketing Corporation
fryeburg
U.S. bottled water brands,
sales per year
Poland Spring
Nestlé
Arrowhead
Nestlé
Aquafina
PepsiCo
Pure Life
Nestlé
Ice Mountain
Nestlé
Dasani
Coca Cola
Commission ruled in favor for Nestlé
The Maine Public Utilities Commission (PUC) wasn’t swayed by public opposition, approving a long-term contract Thursday [edit: Oct. 2014] that allows privately owned Fryeburg Water Co. to sell water to Nestlé Waters, bottler of the Poland Spring label in Maine. Two temporary PUC commissioners ruled on the matter, saying the contract didn’t violate the “no net harm” standard used for such agreements. The decision overruled the recommendation last month by the PUC staff that the contract be rejected.
Under the deal, Nestlé Waters, a subsidiary of Switzerland’s Nestle SA, the world’s largest food and beverage company, gets control of a key supply of spring water, while Fryeburg Water gets a stable, predictable flow of cash. Opponents say the deal does not serve the interests of a community reliant on a valuable resource. They said Fryeburg Water is giving up the water for less than it’s worth now – and almost certainly what it will be worth in the future, when population growth and climate change could tax water supplies.
The deal and the criticism of the opponents
Poland Spring is a brand of bottled water manufactured originally in Poland, in the U.S. state of Maine. It is a subsidiary of Nestlé – the largest food and beverage company in the world – and sold in the United States. Today, Poland Spring is the 3rd best-selling bottled water brand in the U.S. with meanwhile the water is derived from multiple sources in the state of Maine including Evergreen Spring in Fryeburg.
In Fryeburg, the company has operated since 1997 under a contract with no time limits and no cap on the amount of water that can be withdrawn from the aquifer. The new contract, which will soon take effect, caps water withdrawals at 603,000 gallons per day but also provides the town with $12,000 a month from Nestle, which will lease one well, a two-acre plot and some equipment. It gives Poland Spring permission to take the small town of Fryeburg’s groundwater for the next 25 years for their own profit. The deal could stretch to 45 years due to built-in extensions.
“Contracts of this length come with an unprecedented concern in our current times.” Nickie Sekera, the co-founder of Community Water Justice said to US Uncut about the water deal.
“With the changes we are witnessing in our climate, increasing global water insecurity, and industry polluting freshwater resources with little accountability… corporate control over drinking water resources for profit aligns us on a collision course with local water security.”
– Nickie Sekera
According to Sekera, the town’s water supplier had been able to keep Fryeburg’s government largely out of the loop during negotiations with Nestlé. “Our local municipal water supplier for Fryeburg, Maine, is run by a private company,” Sekera said. “So it’s not run by a municipality… [so] they can engage in contracts with corporations such as Nestlé much easier. It benefits their shareholders and Nestlé because it’s not publicly run and managed, which helps them get what they want.”
The maine law – an antiquated relic
Maine has what’s called “absolute dominion” laws with respect to groundwater, which, as Sekera put it, “basically equates to whoever has the biggest straw wins. So you own the property, you own all the water mining rights under your property. And it doesn’t protect us from global water predators such as Nestlé.” The law is essentially an antiquated relic, because it does not account for underwater reservoirs being connected with each other
Michael Dana and
Howard Dearborn
or to surface water. Sekera criticized the original decision, saying that regulators should not approve long-term contracts for groundwater purchases. “It is not within the PUC’s purview to consider long-term environmental impacts of water mining on Maine’s aquifers, and because ‘the precautionary principle’ is not considered, any burden of proof would befall on local citizens, which puts all of Maine at risk from over-extraction,” Sekera said.
An unusual process of handling the case
The group asked the Maine Supreme Judicial Court to consider specific parts of the Maine Public Utilities Commission’s decision but also the unusual process by which the case was decided. The case was unusual because of the withdrawal of all three regular commissioners and the public advocate from the case. Two of the commissioners recused themselves because they had worked on Nestlé matters in their previous work for law firms, and the third, an engineer, had worked for the company. Sadly, it was then up to Governor LePage, an early Trump supporter labeled by Politico as “America’s Craziest Governor” to appoint their interim replacements. LePage has recently survived efforts from Maine legislators to impeach him for “using his power to wrongly intimidate government and nonprofit organizations, and to bend them to his will.”
“Now in reality, because everything was presented and done through the eyes of conflicted commissioners, we should’ve gotten a completely new docket on this case. But that wasn’t granted, and he appointed two other alternate commissioners who were — you know — of similar leanings to the governor.”
– Nickie Sekera
The impasse resulted in new state law allowing Gov. Paul LePage to appoint as alternate commissioners three retired judges: Paul Rudman, John Atwood and Francis Marsano. Rudman and Atwood decided the case, stipulating that Fryeburg Water Co. could sell bulk water to other companies and would have first dibs on its water in the case of an emergency. In an appeal to regulators filed Feb. 20, 2015, Food and Water Watch questioned the legal basis for the commission to approve the contract on four points and
Wards Pond is part of an aquifer where Poland Spring water trucks fill up
“Today’s decision by the Maine Supreme Judicial Court paves the way for a private corporation to profit from a vital public resource for decades to come.”
– Nickie Sekera
The appellants expressed disappointment Thursday and predicted the case could have broader implications. “Today’s decision by the Maine Supreme Judicial Court paves the way for a private corporation to profit from a vital public resource for decades to come” Nisha Swinton, senior organizer for Food & Water Watch, said in a statement. “The arrangement to sell off hundreds of thousands of gallons of water a day to Poland Spring … is a profound loss for Maine’s citizens. Water is a basic right. No private company should be allowed to rake in profits from water while leaving a local community high and dry.” Today that deal was upheld by Maine’s Supreme Judicial Court, essentially cutting off activists’ last attempts to scuttle the deal. There has never been a contract that ties up local water resources for such a long period of time in American history. Water activists worry that this could set a precedent for future corporate attempts to take water from rural towns for extended periods of time.
It has been a long debate bewteen Nestlé and the residents of the town Fryeburg
Back then residents were also disappointed by the judges decisions. When Nestlé sued the residents of Freyburg for the fifth time and won. Back in May 2005, local residents were largely silent when multinational Nestlé Waters asked for permission to dig a well and extract water to be pumped underground to a silo in East Fryeburg. The silo would serve as a tanker-truck filling station to send the water on its way to a bottling facility. Selectmen issued the permit, and residents passed a tough ordinance a year later giving the town the right to shut the extraction operation down if it was shown to be harming the underlying aquifer. Since then, Fryeburg has been torn apart by the battle between “pro-” and “anti-Nestlé” forces and a series of lawsuits and appeals.
After Nestle built a nearby bottling plant, Nestlé – in this cause in the guise of Poland Springs water – wanted to drill a new well in nearby Denmark, ME, and pipe water to a water-loading station in a Fryeburg residential area. At first the town planning commission said yes, then reversed themselves due to impacts on the town: noise, traffic, pollution, etc. To say Nestlé was unhappy is an understatement. They’ve sued and appealed the town five times. Watch the video and see how things
were going on. (Please take into consideration that the following videos were published in the past and therefore some statements are no longer current.)
The Fryeburg situation can only be described in terms of disgrace, and it’s fast becoming an albatross around Nestlé’s neck. The loading station delivers little in the way of economic return to the small town, yet the town’s suffering the kind of social strife and polarization that always seems to accompany Nestle’s attentions. Nestlé’s operatives are skilled at framing local disputes about Nestlé bottling plants in “pro-business vs no-business” terms, even when it’s clear the issue is one of local control over resources vs handing control to a Swiss multinational.
Fryeburg, ME
pumping station
“I’d gather Nestle’s goal isn’t so much a legal victory as a financial one; repeated litigation serves the dual purposes of bankrupting small towns – and serves as a warning to opponents who are considering fighting the world’s largest food and beverage multinational. While the little town of Fryeburg, Maine isn’t the only example, it’s fast becoming (sadly) one of the most extreme. “
– Stop Nestle Waters
5th lawsuit in favor of Nestlé
After 4 permit refusals of the court, the 5th lawsuit – concerning, among others, the planned 2nd pump station in Fryeburg – went up to the high court of the state of Maine. It was a long debate between Nestle and the residents of Fryeburg, but in the end, the town defeated. Nestlé won the trial. Only the right to limit the number of truck loads was given to the residents – 36,000 additional loads for now. People in Fryeburg are disappointed.
whether it was appropriate for commissioners who later recused themselves to participate in hearings establishing the evidence that would play a part in the case. Both alternate commissioners agreed with the companies that the deal provides the water utility “a reliable source of income” that helps keep down rates for other customers. Poland Spring issued a statement Thursday [edit: May 2016] echoing that point, saying the deal would provide Fryeburg Water Co. steady revenue and retain their ability to limit Poland Spring’s withdrawals in cases of water shortages or emergencies. It said that it will also continue to provide withdrawal reports to town officials in Fryeburg and to the town’s third-party hydrogeologist. “These reports provide valuable information to ensure the Wards Brook aquifer continues to be sustainably managed” the company said.
residents of Fryeburg about the business of Nestlé
“It’s very difficult to speak out publicly because it sometimes costs people their jobs.“
– Nickie Sekera
Now again, a new litigation between Nestlé and the residents of Fryeburg was decided in favor of the multinational corporation. Sekera said the people of Fryeburg are “worn out” after such a long battle, alluding also to an Orwellian oppression inflicted on anybody who dared speak out against the deal. “It’s very difficult to speak out publicly because it sometimes costs people their jobs” she said. “Their ability to be employed with any connection to the town… because people in power who stand to benefit from this deal have ways of working things.”
Nestlé is infamous for taking water from US communities for billions of dollars in profit and then dumping the environmental costs onto the rest of society. Nestlé has previously attempted to pass similar long-term contracts in two other states, but they failed both times.
“People realized what a foolish deal this was. But because they had their tentacles already so deep into our community, it was pretty ripe for this to happen.”
– Nickie Sekera
Sekera says communities need to “put our water under a public trust — that way our water resources can be secure for future generations. We need to figure out resource sharing moving forward.” She says, “Buying bottled water directly contributes to the oppression of rural communities. And we’re seeing this replicated over and over again.”
more about Poland Spring Water
timeline of the lawsuits from 2005-2008
Poland Spring water truck near Fryeburg
photo: John Patriquin
Poland Spring Water
Poland Spring is a brand of bottled water manufactured in Poland, in the U.S. state of Maine. It is a subsidiary of Nestlé and sold in the United States.The spring was founded in 1845 by Hiram Ricker in the town of Alfred, Maine. Today the water is derived from multiple sources in the state of Maine including Poland Spring and Garden Spring in Poland, Maine, Clear Spring in Hollis, Evergreen Spring in Fryeburg, Spruce Spring in Pierce Pond Township, White Cedar Spring in Dallas Plantation, and Bradbury Spring in Kingfield.
The Poland Spring brand has adopted a bottle using 30% less plastic, as did the other Nestlé Waters North America brands. Poland Spring was around 2006 the top-selling spring water brand in America.
Origin
The spring has its origins in the late 18th century. In 1797, The Wentworth Ricker Inn opened at the homestead Jabez Ricker. In 1844, Jabez‘s grandson, Hiram Ricker claimed that spring water from the property cured him of chronic dyspepsia. In 1861, the inn was enlarged and renamed The Mansion House. The inn had grown to a resort, and his discussions with guests led them to also praise the drinking water. In this period, it was quite fashionable to „take the waters“ for almost all illnesses, causing an uptick in business. The Rickers soon began bottling the water. Expanded again into an extravagant resort that locals dubbed „Ricker‘s Folly“, the inn was renamed the Poland Spring House and opened On July 4, 1876. The inn remained a significant resort into the early 20th century, but the Ricker family lost control of the company during the 1930s. A resort still operates on the site.
In 1891 Maine‘s Bureau of Industrial and Labor Statistics listed 81 existing mineral springs. Twenty-three were used for commercial bottling.
Controversies
Several towns in Maine have objected to the business practices of Poland Spring and its parent company Nestlé. The town of Fryeburg began to question the amount of water the company was selling to Poland Spring. In 2004, the town‘s water stopped temporarily because of a pump failure, but Poland Spring‘s operations were able to continue.The group H2O for ME wants to create a tax on water drawn for commercial purposes. However, Poland Spring said the tax would force the company into bankruptcy. State legislator Jim Wilfong proposed a 20 cent per gallon tax be allowed to be voted on in a referendum, but the measure was defeated. He also believed that laws should be rearranged to place limits on the amount of groundwater landowners can pump out of their land.
The town of Sterling, Massachusetts, is attempting to prevent Poland Spring (Nestlé) from pumping spring water from conservation restricted town land. Nestlé Waters North America (NWNA) has responded to an RFP issued by the Town of Clinton to purchase the Town of Clinton‘s Wekepeke aquifer water rights located in Sterling.
In June 2003, Poland Spring was sued for false advertising in a class action lawsuit charging that their water that supposedly comes from springs, is in fact heavily treated common ground water. The suit also states, hydro-geologists hired by Nestlé found that another current source for Poland Spring water near the original site stands over a former trash and refuse dump, and below an illegal disposal site where human sewage was sprayed as fertilizer for many years. The suit was settled in September 2003, with the company not admitting to the allegations, but agreeing to pay $10 million in charity donations and discounts over the next 5 years. Nestlé continues to sell the same Maine water under the Poland Spring name.
Fryeburg Lawsuit Legal Timeline
On October 19, 2005: the Fryeburg Planning Board approved a 16 page result orientated decision drafted by only one member of the board and not shared with all members of the Planning Board until the night of the vote.
A loose knit group on citizens formed, calling themselves “Western Maine Residents for Rural Living.” The group hired an attorney and exercised their democratic right to file an appeal to the Fryeburg Zoning Board of Appeals in regards to the Planning Board’s decision.
On January 27, 2006: the Fryeburg Zoning Board of Appeals denied Nestlé’s permit issued by the Planning Board.
On March 21, 2006: Nestlé Waters North America Inc, as plaintiff, filed suit in the Oxford County Superior Court system against the Inhabitants of the Town of Fryeburg, Maine, the Board of Appeals of Said Town and Western Maine Residents for Rural Living.
On August 9, 2006: Superior Court Justice Roland A. Cole remanded the case back to the Fryeburg Planning Board for additional findings and conclusions on key points brought up by the citizens of Fryeburg in 2005.
On August 24, 2006: Nestlé does not follow Judge Cole’s remand, and instead filed suit in the Maine Supreme Judicial Court. Nestlé Waters North America v. Inhabitants of the Town of Fryeburg and Western Maine Residents for Rural Living.
On July 24, 2007: After numerous filing of briefs and oral testimony by both parties, the Maine Supreme Judicial Court concludes that because the Superior Court’s remand was not acted on by the Planning Board in Fryeburg, the case was not ripe for them to make a decision. The Court dismissed Nestlé’s arguments.
From July 31 to November 13, 2007: The Fryeburg Planning Board addressed the Superior Court remand and on November, 13 2007 denied Nestlé’s permit.
December 2007: Nestlé filed an appeal of the 2007 Fryeburg Planning Board’s decision to the local Fryeburg Zoning Board of Appeals.
On January 28, 2008: The Fryeburg Zoning Board of Appeals upheld the 2007 Planning Board decision and denies Nestlé a permit again.
On March 2008: Nestlé sued the town of Fryeburg again in the Maine Superior Court, Nestle Waters North America Inc v. Inhabitants of the Town of Fryeburg and Western Maine Residents for Rural Living.
On July 31, 2008: Judge Cole of the Maine Superior Court denied Nestlé a permit.
On September 25, 2008: Nestlé Waters North America Inc brings suit again to the Maine Supreme Judicial Court. Nestlé Waters North America Inc appellant v. Town of Fryeburg, Maine and Western Maine Residents for Rural Living, appellees.
As of October 17, 2008: The Supreme Court is awaiting the brief of Western Maine Residents for Rural Living.
photo: John Patriquin
source: Beverage Marketing Corporation.„Bottled Water in the U.S“ 2010